Juno

What makes it Independent?

Independent films touch very controversal subjects which are sometimes not fit for mainstream cinema. 'Juno' is an Independent film because of the fact that it touches a controversal subject and also had a low budget which Independents normally have. The film is based around a teenage girl, who is still at school, has an unplanned pregnancy. Teen pregnancies are pretty controversial as they are viewed as a negative thing. This is because the body of a teenager is still developing at this point and they are seen as too young to bare and look after a child.

What is the production cost?

The total production cost for this film is estimated at $7,500,000. Independent films are known to have small budgets as they not owned by one of the big mainstream film companys. Some of the best Independent films have been made on a super low budget for example; 'This is England'. 

Who stars in it and why?

Ellen Page stars as Juno MacGuff.

Michael Cera stars as Paulie Bleeker.

Jason Reitman pictured Ellen Page as Juno when he first read the script for the film. When making an independent movie, the producers have more control over the cast. If it was to be a mainstream film, the production company would have more control over the film than the producers or director due to business purposes.

Has is won awards?

'Juno' has won a mass amount of awards. Independents tend to get a wider range of awards than mainstream due to the amount of controversy and the messages the films put across. Heres a list of awards the film has won:

• BAFTAs - Best Original Screenplay
• Critic Choice Awards - Best Comedy
• Independent Spirit Awards 2008 - Best Feature, Best Female Lead (Ellen Page), Best Film Screenplay (Diablo Cody)
• 80th Academy Awards - Best Original Screenplay (Diablo Cody)
• Canadian Comedy Awards (2008) - Best Actress (Ellen Page), Best Director (Jason Reitman)
• National Board of Review - Best Breakthrough Performance- Female (Ellen Page), Best Original Screenplay (Diablo Cody)
• Satallite Awards - Best Actress- Musical or Comedy (Ellen Page), Best Film- Musical or Comedy
• Rome Film Festival - Best Film
• Writers Guild of America Awards - Best Original Screenplay (Diablo Cody)
• The National Movie Awards 2008 - Best Comedy

Captain America: The Winter Soldier

Budget:

The budget for 'Captain America: The Winter Soldier' is estimated at around $170,000,000. Big American Blockbusters generally have massive budgets due to the fact that mainstream films require so much CGI, effects, big actors/actresses and marketing.

Stars:

Chris Evans

(Steve Rogers/Captain America)

Chris Evans is an American actor who portrays the role as the man out of time, Steve Rogers aka Captain America. He is also known for his role as another Marvel Superhero, Johnny Storm/Human Torch in the 'Fantastic Four' franchise.

Scarlett Johansson

(Natasha Romanoff/Black Widow)

Scarlett Johansson is an American actress who portrays the role as the ex- assassin with a dark history, Natasha Romanoff aka Black Widow. She is also known for her role as Olivia Wenscombe in 'The Prestige'.

Anthony Mackie
(Sam Wilson/Falcon)

Anthony Mackie is an American actor who portrays the role as the ex-army man and good friend of Steve, Sam Wilson aka Falcon. He is also known for his role as Sergeant JT Sanborn in 'The Hurt Locker'.

Sebastian Stan

(Bucky Barnes/Winter Soldier)

Sebastian Stan is a Romanian actor who portrays the role of Steve's childhood friend, Bucky Barnes aka the Winter Soldier. He is also known for his role as Walter/Bowtie Party Guest in 'Rachel's Getting Married'.

Samuel L. Jackson

(Nick Fury)

Samuel L. Jackson is an American actor who portrays the role of the Director of S.H.I.E.L.D, director Nick Fury. He is also known for his role as Coach Ken Carter in 'Coach Carter' and Mace Windu in the 'Star Wars' prequal trilogy.

Genre:

The genre for 'Captain America: The Winter Soldier' comes under three categories. These are Action, Adventure and Sci-Fi. Most Marvel films fit within this genre too.

Box Office:

Opening Weekend - $95,023,721(USA) (4 April 2014)

Gross - $226,126,753(USA) (28 April 2014)

 Production company(s):

• Marvel Studios
• Marvel Entertainment

Certificate:
UK - 12A
USA - PG-13

Marketing:

Marvel spend a lot of time with their marketing for any of their films. They release a teaser trailer, full trailer, 1 minute clips from the film, all kinds of posters and lots of merchandise. Heres a few examples of what the marking funds go into:

• Released trailers
• Small clips posted/released onto YouTube, Marvel channels
• Film advertised during breaks of 'Agents of S.H.I.E.L.D.' (a TV programme produced by Marvel)
• Captain America: The Winter Solider themed Sky Shield Broadband adverts featuring Samuel L. Jackson as Nick Fury
• Movie posters, some on buses and billboards
• Toys themed from the film are sold
• T-shirts
• Posters
• Collectibles themed from film, e.g. collectible Captain America figurine 

Official Trailer -

Character Montages -






Short clip -


Posters -

Merchandise-
Merchandise covers anything thing from toys and posters to collectible figures and tshirts. Merchandise promotes the film and its another way of advertising the film, e.g. items of clothing. Some people may where tshirts or hoodies with the film's logo printed on it. People may be interested in this and want to find more about it.

Release Date:

UK release date - 26th March 2014

This shows that the film was released just before the Summer Blockbuster season. During this season, majority of the year's big blockbusters are released into cinemas, e.g. 'Transformers: Age of Extinction' and 'How to Train Your Dragon 2'. However, it was released around the time where more people would be off school and work (such as Easter Holidays or Spring Break). This means audiences have more time and will appeal to them more as they can use this as an activity. Another reason is that the film doesn't have a range of other films to compete with. 

Reviews:

• "I applaud the Russo brothers and the writers Christopher Markus and Stephen McFeely on a job well done in this action thriller The action is riveting as are the quite scenes between the characters. There are Good humorous punches in this script also. The returning cast are great and expanding their roles from other movies, I am trying to be vague here as not to ruin the movie. Also there are some great additions to the cast as well. Anthony Mackie does a soaring job as the Falcon (pun intended), he has a very comfortable fit to the cast and no way feel forces in. Robert Redford is a very compelling character and presence on screen. The action scenes were fantastic when I saw the resume of the Russos's movies I was a little worried, now I think they might have to worry about being type cast as action movie directors. There are a few changes from the comic book story line but they are not distracting. The Winter Solider is a movie that greatly expands and shakes the foundation of the Marvel Cinematic Universe. Stay for the two end credit sequences. I really enjoyed this movie and recommend it. If it's action you want. Go see the Captain." - scarinny (from IMDb)

• "This film is simply exceptional in every way. The edge it has is delivering the best, grittiest action the genre has ever scene and characters that are as complex as the are fun. Why do I say that? Well...
  
  What I love about the character is that Steve Rogers has "I'm-a-man-out- of-time issues" but he's comfortable with the chaos that it brings. In acclimating himself to this century he is at his best. Yes, most people would be overwhelmed but because of who he is and where he's from, he's able to cope and adapt. The serum that gives him his physical edge also gives him a mental boost. It's his emotions that are raw and unaided. Time has passed since Avengers so we don't get to see his day to day amazement and adjustment. I'm glad they skipped that stuff. What we do see is the man who once represented America and has become alien to America and it's slanted values. The passage of time. Add those struggles to a full blown conspiracy film and what results might just be the best film released all year long.
  
  Steve Rogers is basically a John Wayne American. The world shifts to him and it's his job to tell everybody "Here's they way things should be done." We saw that in Avengers and even the first film after he gathered his Howling Commandos. Now, the powers that be are a lot more flexible in terms of loyalties and how they're going to get certain jobs done. How he handles this century's gray morality is at the heart of the film.
  
  Like most men from the 1940's, Steve keeps things to himself and keeps his emotions bottled up. (EX: the first film when he mentions his mother dying of TB and he was even embarrassed when Peggy found him mourning alone for Bucky) So, bringing The Black Widow in to this film gives him someone who is going to draw out his story, because he's never going to offer it up of his own accord. Natasha learns from him. Fury learns from him. Sam Wilson learns from him. Yet, they all give him something in return. Every character used is utilized perfectly and smartly. Falcon for example, is not in awe of the legend of Captain America. This is exactly what Steve wants in a friend and in a fellow soldier, to not have to be Captain America. Everyone fits perfectly in to the plot and allows access to different beats, tones and emotional depth. Yes, conspiracy thrillers need depth and this one has it.
  
  Captain America is probably the only superhero left in this world of the reboot who is singularly heroic. He doesn't have this dark existential quandary like other reinventions. Plugging that resolute goodness into a morally complex story means he doesn't question what he believes, but he questions whether anybody else does anymore. He doesn't question his foundation but he questions where he has ended up and what his role must now be. The conspiracy element and structure of this story helps in that Captain America is not up on a pedestal being self righteous, he's in a corner and that makes you want to root for the guy. He believes in what he's doing and the viewer is along for a great ride sharing that belief.
  
  Marvel movies usually establish character early. This one starts out fast but it's got a lot of character in it. The first act packs a punch but does it laying the groundwork for a remarkable third act. They take time showing the issues and you immediately empathize with Steve. Giving us good character depth means the action delivers more punch. And the action here is beyond great. This movie absolutely punches you in the face in the best way possible. The action has advanced a lot from the first film. How he now operates in the world and kicks butt is all very impressive.
  
  So, this is probably Marvel's grittiest movie and it's also their best sequel to date. There's a dash of humor but there's mostly a wonderful thriller, conspiracy and adventure that delivers a great great film." - Fro (from IMDb)

•  "In heroes we trust.
  
  Very Good Marvel Movie! First off, the action and fight scenes in the movie are just awesome and there is plenty of action to keep you entertained throughout the entire movie. There is also enough humor to balance all this. The characters all had their own amazing moments and the acting is decent as well. You get to see more of Nick Fury, and he was awesome in this. Black Widow is used much more in this movie and as well as being badass, she brings out more of the Captain's story. Sam Wilson (the Falcon) is great and is involved in some great action scenes. The villains in this movie were awesome as well. Quite enjoyed the story as well. There were a few twists; some unexpected, some expected. And the reveal of the unexpected twists in the final third were epic. The story is not just about Captain America and the Winter Soldier, there are darker forces at play and causes the Captain to ask dangerous questions. This movie is very entertaining, the story is decent, the ending is awesome and satisfying and I would recommend watching this. Makes for a decent political thriller as well.
  
  For Steve Rogers, awakening after decades of suspended animation involves more than catching up on pop culture; it also means that this old school idealist must face a world of subtler threats and difficult moral complexities. That comes clear when Director Nick Fury is killed by the mysterious assassin, the Winter Soldier, but not before warning Rogers that SHIELD has been subverted by its enemies. When Rogers acts on Fury's warning to trust no one there, he is branded as a traitor by the organization. Now a fugitive, Captain America must get to the bottom of this deadly mystery with the help of the Black Widow and his new friend, The Falcon. However, the battle will be costly for the Sentinel of Liberty, with Rogers finding enemies where he least expects them while learning that the Winter Soldier looks disturbingly familiar." - Manu Gino (from Rotten Tomatoes)

Thor: The Dark World

Budget:

The budget for 'Thor: The Dark World' is estimated at around $170,000,000. Big American Blockbusters generally have massive budgets due to the fact that mainstream films require so much CGI, effects, big actors/actresses and marketing.

Stars:

Chris Hemswoth
(Thor)
Chris Hemsworth is an Australian actor who portrays the role of the Demigod Prince of Thunder, Thor Odinson. He is also known for his role as George Kirk in J.J. Abrams'  adaptions of 'Star Trek'.

Tom Hiddleson
(Loki)

Tom Hiddleson is a British actor who portrays the  role of the Demigod of Mischief, Loki Laufeyson. He is also known for his role as Captain Nicholls in Steven Spielberg's adaption of 'War Horse'.

Natalie Portman

(Jane)

Natalie Portman is an actress with dual American and Israeli citizenship who portrays the role of Thor's lover, Jane Foster. She is also known for her role as Nina Sayers in 'The Black Swan' and her role as Padme Amidala in the 'Star Wars' prequel trilogy. 

Christopher Eccleston

(Malekith)

Christopher Eccleston is a British actor who portrays the role of the ruler of the Dark Elves of Svartalfheim, Malekith the Accursed. He is also known for his role as the ninth incarnation of The Doctor in Doctor Who.

Genre:

The genre for 'Thor: The Dark World' comes under three different categories. These are Action, Adventure and Fantasy. Most Marvel films fit within this genre too. As 'Thor: The Dark World' is based on Norse Mythology, fantasy is an appropriate genre for this movie. 

Box Office:

Opening Weekend - $85,737,841(USA) (8 November 2013)

Gross - $198,245,744 (USA) (13 December 2013)

 Production company(s):

• Marvel Studios
• Marvel Entertainment

 Certificate:

UK - 12A

USA - PG-13

Marketing:

Marvel spend a lot of time with their marketing for any of their films. They release a teaser trailer, full trailer, 1 minute clips from the film, all kinds of posters and lots of merchandise. Heres a few examples of what the marking funds go into:

• Released trailers
• Small clips posted/released onto YouTube, Marvel channels
• Film advertised during breaks of 'Agents of S.H.I.E.L.D.' (a TV programme produced by Marvel)
• Movie posters, some on buses and billboards
• Toys themed from the film are sold
• T-shirts
• Posters
• Collectibles themed from film, e.g. collectible Thor figurine

Teaser Trailer -

 Full Trailer -


Short clip -


Posters -

Merchandise - 

Merchandise covers anything thing from toys and posters to collectible figures and tshirts. Merchandise promotes the film and its another way of advertising the film, e.g. items of clothing. Some people may where tshirts or hoodies with the film's logo printed on it. People may be interested in this and want to find more about it. 

Release date:
UK release date - 30th October 2013

This shows that the film was due to release before the Winter Blockbuster season. During this season, really big blockbuster films come out, e.g. 'The Hunger Games: Catching Fire' and 'The Hobbit: The Desolation of Smaug'. The reason for this is so that their movie doesn't have to compete against a load of other big movies. It was also released around the Halloween time which could give the film competition with the horror movies. This won't matter much as 'Thor: The Dark World'  is aimed at a much wider audience than horrors.


Reviews:

• "Occasionally in life there are those moments of unutterable fulfillment which cannot be completely explained by those symbols called words. This sequel is one such moment. I do need to see it again. In terms of pure enjoy-ability, I put it top 3 of all sequels that I have enjoyed.
  
  What I really liked...
  
  -Every single character gets a moment to shine and every single actor cast in these parts are perfect.
  
  -The comedy is perfect. It's such a fine balance overall and everything works because it's very subtle and fits in with certain circumstances.
  
  -Some very tender emotional scenes. I won't spoil anything with specifics.
  
  -Some superb action and what could very well be award winning special effects.
  
  -All characters interactions are great and handled very well. This is a fantasy story that really cares about character first and it shows all the way through. Even Natalie Portman's Jane feel more fleshed out than she did in the original film.
  
  -The set pieces and other realms talked about in the first are seen here and are beautiful and well done. Asgard was even better believe it or not.
  
  -The mid-credit and end credit scenes, both cool. Make sure you stay for both.
  
  Marvel hit a pure home run with this endeavor. This film works because of the great cast and the fact that they took this subject matter seriously but remember to have fun. Chris Hemsworth was again perfect. I thoroughly enjoyed this movie." - Jo Junno (from IMDB)

 

• "Infinitely better than the first (which I liked) because of better action, humor and emotion. All those people who were worried about Thor being underpowered are going to be pleased. The effects are wonderful and it is indeed a very funny and a very moving movie in places. I'm happy to report that neither factor is overused or gets in the way of the feel or story. It's the right amount of humor and right amount of angst. Cinematography is great and the score is amazing. Whoever scored this film should do so for the rest of the Marvel movies in my opinion.
  
  I knew they would nail the pathos but was pleasantly surprised by the creative fight sequences. They are phenomenal. Not overly long but when they rage, THEY RAGE. Also, Kurse can rival the Hulk in terms of scary power. He was better utilized than the Destroyer was in the first film. Loki is the scene stealer that was all hoped to see! Jane and Sif add more than eye candy but you would expect no less from Marvel. Hemsworth has cemented his legend as Thor with this effort. My only real disappointed is a minor one. They didn't really show the nine realms in any real detail. It seemed a cop out that hey're just open landscapes. Yet, maybe they didn't want to commit to anything for future movies.
  
  Overall, this is a wonderful movie and maybe Marvel's best solo film." - icannothit (from IMDB)

 

•  " As a stand alone film, this superhero sequel is really a bore. It only succeeds because of the Marvel Avengers mysticism that surrounds it and it's contribution to the Marvel universe. Down the road in several years though, no one but die hard fans will bother with 'Thor: The Dark World'. The most redeeming factor of the film is Tom Hiddleston, who essentially saves the film from complete unoriginality as Loki. Other than his performance and the end credits scene, you can't find too much to acknowledge in this superhero outing." - Kase Vollebregt (from Rotten Tomatoes)

The Shining Scene Analysis

In the first scene I have picked for my analysis happens towards the start of the movie. Danny is seen playing by himself in the bathroom and is talking to himself in the mirror. As this is happening, his mother, Wendy, is in the other room talking to her husband, Jack. It suggests that she is distracted and unaware of how Danny is acting at this current time. He continues to talk in the mirror. As the scene progresses, it’s as if there’s two different people, not just Danny himself. Then it cuts to random shots of twin girls and blood gushing from a door. It gives off a sense that Danny is creating it himself in his head or that it’s foreshadowing key events that will happen in the future.

At the start of the scene where we see Danny playing in the bathroom, non-diegetic music is used at this point to build up the tension within the scene. This makes the audience seem worried and slightly confused of the situation that’s happening. It gives us a better idea that Danny is very important in the future events of them film from this point in time. Non-diegetic music is used again when the random shots of what happens to be seen as the future are on screen. This gives us an unnerving feeling within ourselves as we watch it. The music during this part is the most tense during the scene, giving us the idea that it’s the most important aspect the audience need to look out for. On the other hand, the diegetic sound with in this scene is mainly build up on Wendy’s, Jack’s and Danny’s dialogue and nothing too significant.

The lighting for this scene has kept high-key throughout. Most horrors are usually low-key throughout the film with added high-key lighted areas. As this scene is towards the start, high key lighting is used to show that everything is alright at this moment in time and that the characters are safe, for now.

The colour red was a significant colour during this scene. This includes; the blood gushing out of the red doors and the red accents on Danny’s shirt. This is one of the big conventions that are used within horror films. The red is used to symbolise danger, death and blood. Another key convention that was used was the tense and unnerving music. Horror films generally use this to cause tension within the audience and the audience are more likely to get scared if the music is used to build up and intensify situations.

As I have stated before, the fact that the tense music is being used as Danny talks to his self is important. It’s a possible meaning that he is involved within something that we do not know of yet. To me, I think this scene tells us that something isn’t right in the atmosphere and the family are going to get involved in that situation. The fact that Wendy is unaware of what Danny is doing in the bathroom may suggest that she’s going to be like this with other events that are slightly more important than what’s happening now.

In the second scene I chose, Danny and his mother, Wendy, go on a casual stroll through the maze that’s within the hotel grounds. Everything seems alright and calm. However, Jack is inside ‘supposedly’ doing work alone. He walks over to a model of the maze and looks over it whilst smirking. This makes us think that he is up to something and has plans that have something to do with that maze. In the following shot, there is a bird’s eye view shot of the model maze and you can see Danny and Wendy within it. It shows that they are alone and are possibly isolated.

When Danny and Wendy are exploring the maze, non-diegetic music has been added on top. This makes the maze seem mysterious and eerie to the viewer. Mazes give off the effect of isolation and confusion, hence why the mysterious music would be effective here. A range of camera angles have been used in this scene as well. The most important one is the bird’s eye view. This is because it shows the audience the large space surrounding both Danny and Wendy. This helps to show isolation and the fact that they are alone.

Isolated areas are important in this scene. The maze expresses that quite well due to the amount of space and the feeling of getting lost within it. This is a convention of the horror genre which happens to be used in an eerie and mysterious way throughout this scene. The use of the colour red has made its appearance in this scene. Both Danny and Wendy seem to be wearing red. The red symbolises danger but also love. This represents the family bond between Danny and Wendy. This convention is the most important within this scene and the rest of movie itself.

The way the maze is viewed in this sequence is a possible meaning of isolation and confusion. Mazes are seen as a way to confuse the human mind and victory when finally reaching the centre or the opposite exit. The maze in ‘The Shining’ is very large and shows a lot of space that’s empty around them. That links in with the meaning of isolation. Another possible meaning would be the fact that Jack seems intrigued by the model maze that he is standing in front of. It’s as if he is watching Danny’s and Wendy’s every move. It also suggests that Jack is making plans for future events that have something to do with the maze. This makes the maze seem significant in the story. To me, I see this scene as sign that there is something wrong with Jack and that things are starting to get a lot stranger. As it is just the family staying at the hotel, I believe it suggests that things will definitely start to go wrong as they are alone and far from contact with anyone.

No Country for Old Men

The clip starts with a point of view shot looking from inside a car on the freeway. The camera then cuts to the antagonist within the car, this shows us we are looking through his eyes, he looks down to the tracking device just out of shot then the camera cuts to a PoV shot to the tracking device.

Parallel editing shows the protagonist preparing for the arrival of the antagonist. He is shown in this low angle mid shot to be holding two metal tubes, his sleeves are rolled up and top button undone, this foreshadows ‘dirty work’. You can also see he is wearing a wedding ring this portrays his character to include the traits of a family man. 

The low key and natural lighting shows us the time of day and also hints at a form of pathetic fallacy as the gloomy overcast also foreshadows events ahead. The sound is primarily diegetic as there is very little to no non-diegetic sounds, this gives us a sense of realism. Throughout the clip there can be seen to be very little dialogue this is because the camera is telling us the story. As the antagonist drives by the motel, the bleeps from the remote in his car bleep faster. This tells us  that the thing he is looking for is within the point that it bleeps the fastest.

We are presented with many PoV shots and slow pans as our antagonist pulls into the Motel. We noted that there is a freeway directly outside of the Motel, we found that this isn’t an ideal place to kill someone due to the fact that there are many people just outside of the establishment.

'Avengers Assemble' and it's conventions...

Conventions of 'Avengers Assemble':
Genre: Comic-book

• Good v. Evil
• Super powers
• Hero has personal issue (e.g. Captain America getting used to the fact that he is not in his time period).
• The Hero always resolves the main problem of the plot

Why was 'The Lone Ranger' was considered a box-office flop?

‘The Lone Ranger’, directed by Gore Verbinski, is a western action film which is based upon the radio series which shares the same name. It was produced by Walt Disney Pictures and Jerry Bruckheimer Films. The movie stars Johnny Depp as Tonto and Armie Hammer as John Reid aka The Lone Ranger. The film uses Tonto’s memories of their earliest encounters together to bring justice to the American West as a set base of the storyline. Although the film may seem good from its trailer, it was considered to be a box office failure. Majority of the film critics out there took this as their chance to pick it up on that, giving the film negative views and feedback. But why did it flop?

One of the main reasons why it flopped was because the audience just didn’t like this adaption of ‘The Lone Ranger’. Most of its audience still remember the original series back from when they were kids. By this we can see that they enjoyed the original quite a lot and sadly this version of the story didn’t live up to its name. This was one of the issues that film critics hit the most.

Tonto (Johnny Depp) talking to the Spirit Horse.

Just because Johnny Depp is in the movie, does not guarantee that the new motion picture will be a money-maker. The days when Johnny Depp could guarantee a film’s success in the industry seem to be over. This can be proven with some of his other films such as; Dark Shadows, The Tourist and The Rum Diary. This happens when actresses and actors become a disillusion to film audiences. This means that film audiences no longer have much interest in them therefore causes certain actors/actresses to not guarantee to make the film money. Younger generations are unaware of Johnny Depp’s big success in the film industry; this is another cause of him not being able to guarantee a film’s fate.

Another reason of why it flopped is down to the audience’s actions. Before ‘The Lone Ranger’ even came out into cinemas worldwide, there were many big movies that were destined to be big box office hits. These included; Man of Steel, Monsters University, White House Down and Despicable Me 2. This caused film lovers to empty their pockets before ‘The Lone Ranger’ even made its appearance on the big screen. This made audiences feel the need to miss this one as they thought that there wasn’t much of a need to go see it. This was because it wasn’t as big as the others. Due to this happening, the film didn’t end up being the box office attraction that Disney was hoping it would turn out to be.

Western films are shown to be a “no-go” zone. Past western movies, like Cowboys and Aliens, we’re seen like box office failures too. Same goes for Wild Wild West in 1999 and Alamo in 2004. This proves that the Western movie failures didn’t just spontaneously appear. This trend has come from the Western box office tent-pole itself. Back in the days when Clint Eastwood was the hype of film audiences, western movies were a big thing and a popular genre of that time. But as time grew on, Cowboys are no longer the hype of the film industry that they once were. This might be another cause of the failure of ‘The Lone Ranger’. As that too is a western film. It seems that ‘The Lone Ranger’ was caught up in the trend that is stuck with western tent-pole.

An example of the colour pallette used in 'The Lone Ranger'.

This may not seem like a good reason why the motion picture flopped but it is a film-goer’s habit. People who have watched ‘The Lone Ranger’ have stated that the colour palette of the film was too bland for their liking. Film audiences have become comfortable to the films where colour is used to create a sense of wonder. These include; Alice in Wonderland, Avatar and The Pirates of the Caribbean. These movies were all box office hits and they used colour in this way to express the beauty of the film. How colour is used in film is similar to how it is used in other things like advertisements. If you use a variety of different colours, it is easier to keep viewers interested in the film. The trailer for ‘The Lone Ranger’ gave off a black and white feel to it. This disinterested film-goers and they didn’t feel the need to watch it in the cinemas.

Also the trailer has some link to its failure. The trailer for ‘The Lone Ranger’ gave off a sense of adventure and humour. This intrigued many people and made the film look like it was worth a watch. But compared to the film itself, people thought that the trailer seemed better than the film itself. The trailer seemed more like a “best bits” video of the movie. The trailer to me showed off epic-ness and the thrill of adventure which majority of the film lacked. It is a shame for this to happen but it is a mistake that can’t be undone from this.

One major issue that has been picked up on is the film’s budget. The film budget of ‘The Lone Ranger’ was very expensive. The budget grew to about $250 million. Out of control budgets usually tell us that the film producers didn’t have a set vision in mind when making the film. No set vision means that however the movie ends up being, huge re-writes and re-imaginings have to take place. This affects the final product. This causes it to not have the same sort of effective story-telling it would have had if there was a set vision before they started production on the film. This makes ‘The Lone Ranger’ seem like it didn’t have much of a true storyline but they could have been referring to the original from time to time. This makes it seem a bit better as referring to the original will allow them to at least get some things right but not always.

In conclusion, ‘The Lone Ranger’ is definitely seen as a flop in the film industry due to the matter of reasons that I have explained. However, I have watched the movie myself and I thought that it was an alright film. Although it didn’t seem as good as the trailer in my opinion, it was still worth the watch. There was humour dotted around in places but in my eyes, I expected more. I also expected more action but to be honest, the amount of action shown was a decent amount. I have looked up on some reviews by film critics and some of them thought that the film was also a good watch. It is sad to see a movie with high expectations to fail in this way. I see this as a learning curve for film writers and producers to take to make sure they don’t have the same fate.